GMA, the trade association of food, beverage and consumer product companies, is currently seeking candidates for Manager, Social Media Engagement to join our growing Strategic Communications department.
Our new Social Media Engagement Manager will use social platforms to engage with social communities on GMA initiatives, activities and public policy positions. You will work with colleagues to create relevant and timely content to share with online communities and to push back on wrong or misinterpreted information. In addition, you will collect and understand social analytics to inform GMA’s decisions about online content and online interest.
The Manager, Social Media Engagement is accountable for these duties:
•Monitor mentions and conversations related to GMA and its areas of interest to identify trends, hot topics and opportunities for engagement with online communities.
•Work with the head of Strategic Communications to identify GMA employees who you will train to increase their ability to engage with GMA’s online community.
•Prepare periodic reports about relevant trends in conversation volume on a quantitative and qualitative level that will inform decisions about engagement and content creation.
•Create blog posts, tweets, info graphics and visual posts (video and photo) for social channels.
•Engage with the public on GMA social platforms to answer questions and address issues.
The best candidates will hold a Bachelor’s degree in Communications, Marketing, New Media, Public Relations or a related field plus at least 1 year of related experience with primary responsibility for using social media platforms and analytics. Your experience should demonstrate your excellent “social” media writing and content development skills, as well as your prior work interacting with the public on behalf of a brand, organization or group. You also must have the ability to work in a collaborative environment, often under deadline pressure. Pair these skills and experience with an interest in food, consumer goods and public policy issues…and this could be the job for you!
At GMA people are our most important asset. We offer a competitive compensation package with performance-based rewards, collegial team-based work environment, and opportunity for professional growth.
To learn more about GMA please visit us at: www.gmaonline.org.
To learn more about this opportunity or to apply, please forward your letter of interest and a current resume marked attention HR17-11 to Recruiter@gmaonline.org GMA is an equal opportunity employer.
Additional Salary Information: Base salary up to $55k depending on qualifications
The Grocery Manufacturers Association (GMA) is the trade organization representing the world’s leading food, beverage and consumer products companies and associated partners. The U.S. food, beverage and consumer packaged goods industry plays a unique role as the single largest U.S. manufacturing employment sector, with 2.1 million jobs in 30,000 communities across the country that deliver products... vital to the wellbeing of people in our nation and around world. Founded in 1908, GMA has a primary focus on product safety, science-based public policies and industry initiatives that seek to empower people with the tools and information they need to make informed choices and lead healthier lives. For more information, visit gmaonline.org.
GMA is an equal opportunity employer that supports a diverse workforce. We seek candidates for employment based on knowledge, skills and abilities that are relevant to job performance. We do not discriminate on any basis prohibited by federal, state or local law.